cf. Ide Collars Advertisement (ca. 1922)
“Who wants to go to town?” demanded Daisy insistently. Gatsby’s eyes floated toward her. “Ah,” she cried, “you look so cool.”
Their eyes met, and they stared together at each other, alone in space. With an effort she glanced down at the table.
“You always look so cool,” she repeated.
—F. Scott Fitzgerald, The Great Gatsby
Stephen Baker, “Advertising Layout And Art Direction” (1959)
cf. Ladies’ Home Journal, 1964
David Falconer, After a long winter without having a smiling service station operator… (1974)
Photograph by Daniela Cuevas via Unsplash
and Arnstein Bjone, The Atlantic Ocean Road / Atlanterhavsveien, dashcam video, Norway – YouTube
cf. Cincinnati Magazine (1976)
cf. B.W. Kilburn Company, Broadway and the great “Flatiron” (ca. 1903) and photograph by Wil Stewart via Unsplash